Every story matters
Martin Luther King Jr. Foundation Campaign
Adobe Illustrator, Photoshop, Indesign, XD, and AfterEffects
A campaign that served as a reminder to appreciate everyone's story and to always include your own.
Every story matters
2021
Martin Luther King Jr. Foundation, Winning Campaign
Adobe Illustrator, Photoshop, Indesign, XD, and AfterEffects
A campaign that served as a reminder to appreciate everyone's story and to always include your own.
Using teamwork to...
Remember and celebrate the life and legacy of Dr. King.
Collaboratively brainstorming, my team and I conceived a powerful image that revolved around the art of storytelling, symbolizing the essence of MLK's message. Utilizing newspaper clippings highlighting MLK's impact, and diverse handwriting samples, we created a campaign with motifs that conveyed the transformative power of personal narratives. Our aim was to honor MLK's legacy while inspiring the next generation to forge their own path toward equality and justice.
Using teamwork to...
Remember and celebrate the life and legacy of Martin Luther King Jr.
Collaboratively brainstorming, my team and I conceived a powerful image that revolved around the art of storytelling, symbolizing the essence of MLK's message. Utilizing newspaper clippings highlighting MLK's impact, and diverse handwriting samples, we created a campaign with motifs that conveyed the transformative power of personal narratives. Our aim was to honor MLK's legacy while inspiring the next generation to forge their own paths toward equality and justice.
The campaign collateral
Our campaign deliverables encompassed an email invitation design, a single-page website, and an engaging campaign video. Collaboratively, our team worked on developing physical deliverables including bookmarks, pencils, pens, a crayon box, stickers, and even a t-shirt. Piggybacking on our campaign image of different handwriting samples, we decided to create collateral that mirrored the age groups of the samples, while also giving the attendees something to tell their own stories with.