Discovery Oasis

Logo and business system design
Adobe Illustrator, Photoshop, and Indesign

Designing a logo that embodies the sustainability, togetherness, and innovation of Mayo Clinic's new ASU campus.

Discovery Oasis

2023

Logo and business system design
Adobe Illustrator, Photoshop, and Indesign

Designing a logo that embodies the sustainability, togetherness, and innovation of Mayo Clinic's new ASU campus.

The logo variations

The logo I created for a new Mayo Clinic research campus being built at Arizona State University is a flower made up of people arm-in-arm. This is used to represent the collaborative efforts to create sustainable solutions that will take place at the new campus. This was vital for Mayo Clinic and was something they stressed heavily in their brief.

The logo variations

The logo I created for a new Mayo Clinic research campus being built at Arizona State University is a flower made up of people arm-in-arm. This is used to represent the collaborative efforts to create sustainable solutions that will take place at the new campus. This was vital for Mayo Clinic and was something they stressed heavily in their brief.

The deliverables...

Applying the logo to business cards and other necessary stationary for the client.  

As to keep with the idea of unity and togetherness, I created a pattern with the logo mark that conveyed the feeling of connectivity and security. I then utilized the pattern to design business cards and envelopes for possible implementation by the client. In addition to the physical stationary deliverables, I also supplied Mayo Clinic with a digital version of their business cards that followed the same system. 

The deliverables...

Applying the logo to business cards and other necessary stationary for the client.  

As to keep with the idea of unity and togetherness, I created a pattern with the logo mark that conveyed the feeling of connectivity and security. I then utilized the pattern to design business cards and envelopes for possible implementation by the client. In addition to the physical stationary deliverables, I also supplied Mayo Clinic with a digital version of their business cards that followed the same system.